Hotel Kass Biryani Promo | Social Media Ad Video
Client
Hotel Kass
Year
2021
Duration
1 week
Tools Used
Canon Mark 3, After Effects, Premier Pro
A short, cinematic promotional video spotlighting Hotel Kass’s signature biryani. Designed for Instagram and social media, the video highlights the aroma, texture, and emotional joy of sharing a biryani meal, blending appetizing visuals with a warm, premium tone.
Youtube video below (Refresh if not loading)
Work Process
Conceptualized the narrative arc with the Adstermonk creative team to align with the client's promotional goals.
Shot the video using a Sony Alpha A3, focusing on dynamic close-ups and warm, inviting frames to emphasize flavor and emotion.
Directed lifestyle shots capturing authentic expressions and shared dining moments to evoke a sense of comfort and indulgence.
Edited the footage in Premiere Pro with crisp cuts, subtle transitions, color grading, and ambient sound design to enhance food appeal.
Finalized with a strong brand outro and exported for multiple platform formats.
Outcome
The campaign was a success — Hotel Kass saw a noticeable spike in biryani orders during the promotional period. The video received positive feedback from both the client and customers, praised for its mouth-watering visuals and engaging vibe.
