Adstermonk – 2nd Anniversary Motion Video
Adstermonk (In-house Anniversary Campaign)
2022
A vibrant and emotionally engaging motion graphics piece created to celebrate Adstermonk’s 2nd anniversary. The animation was designed for public branding and social media engagement, capturing the company’s journey, culture, and values through rich storytelling and custom character animations.
The project spanned 3–4 weeks, starting with ideation and script development focused on showcasing Adstermonk’s unique work-life balance and creative culture. While a team member led the vector illustrations in Adobe Illustrator, I took charge of the animation and sound design in After Effects.
I crafted custom rigs for characters to breathe life into workplace scenes and added micro-interactions like lighting bursts, vibrations, and timed transitions. The pacing was carefully synced to subtle sound cues, reinforcing key milestones. One major challenge was creating a script that felt authentic and celebratory without being overly corporate, which we overcame through multiple feedback loops.
The final video became a highlight on Adstermonk’s social platforms, receiving strong internal and external engagement. It not only celebrated the company’s milestone but also reinforced its brand identity in a human, playful, and visually compelling way. The project demonstrated my ability to craft narrative-driven motion content with custom-built animation techniques that amplify storytelling.
