Everdream Logo Animation
Everdream
2022
A short-form logo animation created for Everdream, a brand focused on delivering calm and mindful digital experiences. The goal was to bring their identity to life through motion that reflects serenity, peace, and subtle elegance. The animation serves as a standalone visual signature for the brand across their digital content.
The project began with receiving the static logo file designed by the client. Using Adobe Illustrator, I prepped the vector assets for animation and built out the visual transitions in After Effects. Emphasis was placed on smooth, slow-paced motion curves to echo the brand's calm aesthetic.
Soft glow, fade-ins, and eased motion were used to enhance the dreamlike presence without overwhelming the viewer. The animation was structured to be versatile for intros, outros, or brand stings.
The final animation successfully delivered a peaceful and polished logo reveal that resonated with the brand’s tone and purpose. The client was pleased with how the animation subtly amplified their identity. It is now used across their digital platforms as a signature motion asset.
