Hotel Kass Biryani Promo | Social Media Ad Video
Hotel Kass
2021
A short, cinematic promotional video spotlighting Hotel Kass’s signature biryani. Designed for Instagram and social media, the video highlights the aroma, texture, and emotional joy of sharing a biryani meal, blending appetizing visuals with a warm, premium tone.
Work Process
Conceptualized the narrative arc with the Adstermonk creative team to align with the client's promotional goals.
Shot the video using a Sony Alpha A3, focusing on dynamic close-ups and warm, inviting frames to emphasize flavor and emotion.
Directed lifestyle shots capturing authentic expressions and shared dining moments to evoke a sense of comfort and indulgence.
Edited the footage in Premiere Pro with crisp cuts, subtle transitions, color grading, and ambient sound design to enhance food appeal.
Finalized with a strong brand outro and exported for multiple platform formats.
Outcome
The campaign was a success — Hotel Kass saw a noticeable spike in biryani orders during the promotional period. The video received positive feedback from both the client and customers, praised for its mouth-watering visuals and engaging vibe.
