Right Turn Overseas – Motion Graphics Awareness Campaign
Right Turn Overseas Consultancy
2023
I created a complete animated video for Right Turn Overseas Consultancy to promote their overseas education services. The motion graphics piece was developed as a high-visibility ad for large theater screens, website integration, and social media rollout—designed to build trust, guide aspirants, and boost brand awareness.
As the solo designer and animator, I handled the full pipeline from concept to final render. This included:
Ideating and scripting the message
Designing custom vector assets in Illustrator
Animating scenes in After Effects
Editing and timing in Premiere Pro
The animation was optimized for widescreen theater projection, with high contrast visuals, large type, and clear narrative flow suitable for an audience seeing it during movie intervals.
The client was highly satisfied with the outcome. The video was showcased across multiple venues, including cinema screens and their official website, helping establish a strong first impression for potential clients. It contributed to their awareness campaign and played a central role in their brand’s digital relaunch.
