Woxsen University 2D Motion Graphics Promotional Video
Agency: Adstermonk | End Client: Woxsen University
2021
Produced a short, energetic 2D motion graphics video to promote Woxsen University.
The video features dynamic typography, minimalist icons, and smooth transitions, conveying Woxsen’s focus on innovation, education, and growth.
The visual tone was designed to resonate with a youthful, ambitious audience while maintaining brand consistency.
Brief and Brainstorm: Collaborated with a two-member creative team to brainstorm the script, storyline, and visual approach aligned with Woxsen’s brand values.
Design Phase:
Created custom typography layouts and some iconography from scratch using Adobe Illustrator.
Supplemented with select pre-made assets to optimize workflow.
Established a bold, clean color palette based on Woxsen’s brand guidelines.
Animation Phase:
Animated all elements using Adobe After Effects, applying advanced motion principles such as ease in/ease out, overshoot, and dynamic timing adjustments with plugins like DUIK, RubberHose, and EaseCopy.
Implemented smooth scene transitions and visual storytelling techniques to maintain viewer engagement.
Audio Integration:
Integrated royalty-free background music (“EDM This” by FASSounds) for an upbeat and modern tone.
Edited and synced audio tracks using Adobe Premiere Pro.
Review and Delivery:
Final video reviewed internally and approved by the client without major revisions.
Delivered a high-quality promotional video that successfully captured Woxsen University’s brand spirit.
Deployed across digital campaigns, career fairs, and online platforms, enhancing university visibility and audience engagement.
Positive feedback received from both Adstermonk’s internal team and Woxsen’s marketing department.
